Volcom’s architectural concept intentionally outlines the rebellious energy of the underground skate culture. Raw materials and textures evoke urban environments,
with fixtures inspired by classic skate park elements. Heavy-duty, exposed hardware reinforces the brand’s edge with wall graphic elements that reflect the energy of Volcom’s apparel lines.
As part of Volcom’s national roll out, RHA completed 20 stores varying from highly visible, main street storefronts, to shopping plazas and outlet centers throughout
the country.